Communication Entertainment proposition builds on Sony Ericsson’s leadership in music, imaging, gaming, content services and applications to deliver unlimited opportunities for consumers to share

INDIA, New Delhi – Sony Ericsson today unveiled its ‘Communication Entertainment’ consumer proposition, the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment. Bringing the offering alive, Sony Ericsson launched its new product lineup comprising of the much awaited Satio, Aino and Yari mobile phones. Built on Sony Ericsson’s strengths in music, imaging, gaming, applications and content services, these new mobile phones bring alive entertainment on the go for consumers.

The future of mobile entertainment, the Satio, Aino and Yari mobile phones offer the ultimate multimedia experience, Remote Play access to videos, television shows and photos and also debuts gesture based gaming. They go a step ahead in broadening the experience with seamless integration with other devices and by removing the barriers to share.

Sony Ericsson’s Communication Entertainment consumer proposition is based around three key promises:

• Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
• Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
• Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.

Highlights of the ‘Communication Entertainment’ portfolio

Visual communication like never before with the Sony Ericsson Satio

The Satio offers the ultimate multimedia experience. It comes with a 3.5 inch screen offering a 16:9 widescreen format. A friend pulling a funny pose? Snap them with the amazing 12.1 megapixel camera and share the picture with friends. Capture those minute details while taking a picture with the Smile Shutter, Xenon flash and Touch Focus. Satio also offers the touch user interface which makes navigation truly intuitive – regardless if you browse the media menu, adjust your camera settings or play music.

(Priced at Rs. 35,950/-)

Sound and vision set free with the Sony Ericsson Aino

The Aino keeps you updated with the latest videos and music. Media Go helps users transfer, play and organize all their music, photos, videos and podcasts from the PC, simply and effortlessly to enjoy directly on Aino via Wi Fi. The Aino also offers the ability to access content stored on a PlayStation 3 from anywhere in the world through a Wi-Fi connection. Using the same technology found in the PSP3, the new phone gives you Remote Play access to videos, television shows and photos all at the press of a button. What’s more is it offers an 8 MP camera and outstanding sound quality with Clear Stereo and Clear Bass.

(Priced at Rs. 28,950/-)

Twist, tilt, turn, smash – gesture gaming is here with the Sony Ericsson Yari

Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – Forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action! The Phone comes with a 5 megapixel camera and state-of-the-art music player, stereo speakers for easy listening, and unique feature like Music call – one button press to share your favourite tracks while you talk.

(Priced at Rs. 16,950/-)

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